Future Proofing A Content Site Investment

Future Proofing A Content Site Investment

In days gone by, you only had to fear a Google update if you were doing something overtly wrong, like over-optimizing your content, performing questionable link building tactics, or being otherwise spammy. If you played by their rules, you were golden. Ever since 2018...
How Websites Compare To Real Estate

How Websites Compare To Real Estate

Many people call websites “Digital Real Estate”. To some, this may just be a clever name or witty reference to a website as an online “home”, or a domain name as a tradeable asset. To others, the reference is a lot more accurate, especially...
Amazon Associates Link Disclosure Compliance

Amazon Associates Link Disclosure Compliance

A few days ago, Amazon sent out an email to all associates reminding them about FTC disclosure requirements and compliance with Amazon Associates’ own Operating Agreements. There’s been a lot of chatter about what this means, and what associates need to do...
Where Is The Sweetspot For Growth?

Where Is The Sweetspot For Growth?

One of the questions we get the most from potential investors, is whether larger sites have less opportunity for growth than smaller sites. For example, right now we are in discussions with our investor list about pooling funds together in order to buy bigger...
The Story Of A Good Purchase & A Bad Purchase

The Story Of A Good Purchase & A Bad Purchase

Since the middle of 2018, Onfolio has been involved in 18 website purchases, about 30% of these our own, the rest with investors. 2 of these were made in 2018 and the other 16 since we ramped things up at the start of 2019. Of these 18, 17 of them would be classed as...
How And When To Hire Your Own Team

How And When To Hire Your Own Team

It’s a big challenge learning to run one successful website. It’s even more of a challenge when it comes time to consider expanding your portfolio.  You’ll eventually reach a point where you know you need to hire.  This comes with its own set of problems;...